Causal is to usability, as…

  • “In our user experience work, we often come across circumstances where we record an outcome and look for conditions to help explain why. For example, the movement of an ad banner might coincide with an increase in the click-through rate. As humans we would naturally assign a causal relationship between the new position and the increase. But, it is coincidence only. If it happens consistently, we might suspect that there’s something deeper going on.”

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.