Revenues from participation

[Part 2 of a brainstorm. Part 1 also available]

Dion Hinchcliffe uses the word “monetize” [sic], but the principle is the same. Compare folio the diagram in Part 1.

Hinchcliffe's Monetising Diagram

But the biggest question that comes up is that if you let your users generate most of your content and then expose it all up via an API, how can a profitable business be made from this?

His thesis is to examine methods to go far beyond advertising, subscriptions, and commissions. The bullet points below have been abbreviated for readability.

Some of the indirect ways which lead to revenue growth, user growth, and increased resistance to competition […] are:

  • Strategic Acquisition
  • Maintaining control of hard to recreate data sources.
  • Building Attention Trust
  • Turning Applications into Platforms
  • Fully Automated Online Customer Self-Service

The article is a comprehensive read, and acknowledges pro and con viewpoints for each opportunity,

While a great many startups are not generating revenue in huge quantities yet, the companies that have been diligently exploiting open APIs such as Amazon and Salesforce are in fact generating significant revenue and second order effects from opening up their platforms and being careful not to lose control. This is actually a large discussion, and as large Web 2.0 sites continue to emerge, we’ll continue to keep track of what the successful patterns and practices are.

Thus we are left with questions. Always more questions.

The one that concludes this brainstorm is:

What other implications are there by putting users in control of content generation and open everything up?

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.