Drive participation towards revenues

How would you advise a client on the best way to drive participation in one shaded ball towards revenues from another?

Web two-dot-ohhhh engagement

I can’t see a clear path forward, as you can’t make a consumer do something; one can suggest and imply a desired action, or one can induce behaviours. You can also create desire for something seemingly unattainable.

But forcibly obliging a customerbase to perform an action? That’s performing-animal territory.

Or is that capitalist monopolism?

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